Nature Needs Heroes

We believe a greener future is a better future. We are committed to creating better products, stronger communities, and a greener world. We are calling on real people, real heroes to make a difference every day and create real change.

Loyle Carner

A musician with
a cause. London.

Timberland REBOTL boots standing in a field

Actor Yo Yang posing in field wearing Timberland gear

South London-born hip-hop artist Loyle Carner is a social activist with real empathy for his community. Loyle focuses on improving the environment because he’s seen firsthand the positive effects interactions with nature can have on people.

"It wasn’t always considered cool, but now more people see that it’s good to look after the environment. And that’s important because we only have one. Open your eyes. Pick up rubbish. Do things for the people you care about and they will do things for the people they care about, and so on."

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Earth Rally Knit Sneakers

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Kidder Mountain Work Jacket

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Alice Aedy

Photojournalist and activist
for a greener world. London.

Through her work as a photojournalist and documentary filmmaker, Alice addresses environmental and social issues through the stories of real people she meets. She's tackled forced migration and climate change, and uses these powerful stories to inspire and encourage others to take action.

"It’s an exciting time. We are changing social attitudes by changing consumerism. People are being more conscious. More and more people want to have a positive impact on the planet."

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Emerald Bay Sneakers

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Jack Harries

Filmmaker for enviromental
awareness. London.

The catalyst for documentary filmmaker Jack's career was a 2015 trip to Greenland when he saw a huge piece of ice break off into the sea. He hopes to see more people out in the streets protesting and demanding action for climate change.

"One thing I aim to do is change the perception of environmentalism. Growing up it was never cool to be an environmentalist, which seems crazy to me because we all rely on the health of the environment. I want to make it cool. I want young people to grow up to be environmentalists."

Shop his style

Garrison Trail Waterproof Hiking Boot

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Mount Hight Jacket

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Yo Yang

Actor and supporter of
eco-conscious projects.

Yo Yang is an actor from Taipei with a passion for the outdoors. He believes you can’t just use words, you must “walk the talk” to be a hero for nature.